You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Attitude Research.
ANA has found 303 results for you, in 240 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
×

Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research reports

Qualitative research on detergents

The research was designed to:1. Examine attitudes to detergents generally.2. Note reactions to own label detergents against national brands.3. Examine expectations of the price differential in relation to national brand and own label detergents.4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Qualitative research on detergents. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-detergents


Research reports

Quantitative and qualitative research into wig ownership

The market for wigs in Great Britain is currently estimated at £17 million per annum; a large proportion of this market is made up of imports. This survey is designed to provide further factual information on ownership, purchase, andusage of wigs...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Quantitative and qualitative research into wig ownership. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-and-qualitative-research-into-wig-ownership


Research reports

Attitudinal survey on new house development in Abram

The objectives of this research were:1. To examine the council house situation in Abram and surrounding districts, with specific reference to the waiting list for council houses and plans for future building.2. To identify private builders and estate...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
×

Citation

, C. (1970a, May 01). Attitudinal survey on new house development in Abram. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudinal-survey-on-new-house-development-in-abram


Research papers

Attitudes and behaviour in consumer research

The purpose of this paper is to provide an overview of the current position in consumer attitude research, with particular reference to the attitude-behaviour controversy. This is a formidable objective for a thirty minute paper, given the wide range...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: J. A. Lunn
February 11, 1970
×

Citation

Lunn, J. A. (1970a, February 11). Attitudes and behaviour in consumer research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/attitudes-and-behaviour-in-consumer-research


Research papers

The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands

The particular survey into sexuality in Holland was co-ordinated by the market and opinion research department of the publishing house concerned. An advisory committee was formed consisting of the Attwoods Netherlands team charged with the conduct of...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Jan D. Noordhoff
February 1, 1970
×

Citation

Noordhoff, J. D. (1970a, February 01). The practical value of a survey on sexual behaviour and attitudes towards sex in The Netherlands. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-practical-value-of-a-survey-on-sexual-behaviour-and-attitudes-towards-sex-in-the-netherlands


Research papers

Comments on mr. J. F. Boss' paper

In reviewing the paper presented by Mr. J.F. Boss I believe there will be consensus that this is one of the most specialised contributions to the seminar, for which we should be grateful as it is giving a clear overview on recent methodological...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
×

Citation

Meyer, W. (1970a, February 01). Comments on mr. J. F. Boss' paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-f-boss-paper


Research papers

Comments on mr. J.D. Noordhoff's paper

In a seminar on attitude research, the most interesting contribution this paper could make is the evidence of a positive correlation between professed behaviour and actual behaviour. Unfortunately, reliable figures on actual behaviour in the fields...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John Knecht
February 1, 1970
×

Citation

Knecht, J. (1970a, February 01). Comments on mr. J.D. Noordhoff's paper. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/comments-on-mr-j-d-noordhoff-s-paper


Research papers

The use of motivation and attitude research in formulating advertising strategy

In order to formulate an advertising strategy two requisites have to be present: firstly a way of reasoning taking into account all pertinent elements in an orderly fashion and secondly the proper information to fee this scheme so that it develops on...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: H. Joannis
February 1, 1970
×

Citation

Joannis, H. (1970a, February 01). The use of motivation and attitude research in formulating advertising strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-motivation-and-attitude-research-in-formulating-advertising-strategy